1Breadcrumb was developed during the coronavirus pandemic – allowing people to easily check-in and out of worksites, sporting precincts and businesses via their mobile.
• Executive media training,
• Key messaging,
• Editorial liaison and,
• Editorial media coordination.
The PR/media campaign was devised within a matter of days and achieved saturation media coverage across Australia and New Zealand.
1Breadcrumb was created during the first coronavirus lockdown. But its success depended on a fast, responsive PR launch to connect us to our audience and establish the brand. The narrative team exceeded all our expectations – working through our messaging, then giving us the training to ensure we achieved maximum media exposure.
Paul Wilson – Founder