Case Studies

Softmed is a unique Australian business – a next-generation manufacturer of the highest quality personal and protective equipment. During the height of covid, Softmed was the only end-to-end PPE manufacturer in Australia.

The business was established at the height of a global pandemic, and is now recognised as an industry leader in the local and global healthcare, medical and consumer markets.


•  Establish the brand’s communications identity

•  Manage media launch of the business

•  On call issues management

•  Ongoing media, government and stakeholder communications

Softmed has benefited greatly from narrative’s PR and media expertise throughout the pandemic. As we grew the company in Australia our communications partner helped shape our brand and identity. It’s a partnership we highly value and would recommend.

Mick Shaheen, Softmed Founder