Softmed is a unique Australian business – a next-generation manufacturer of the highest quality personal and protective equipment. During the height of covid, Softmed was the only end-to-end PPE manufacturer in Australia.

The business was established at the height of a global pandemic, and is now recognised as an industry leader in the local and global healthcare, medical and consumer markets.

• Establish the brand’s communications identity
• Manage media launch of the business
• On call issues management
• Ongoing media, government and stakeholder communications