Narrative Communications | Crisis & Reputation Counsel

Strategic Communications and Public Relations

What we do

Clients seek us out for our top-tier expertise and experience in addressing their business challenges.

01 Media Relations

We connect your brand with the media to shape public perception. Our tailored strategies maximise exposure and increase brand awareness by:

Establishing thought leadership through positioning and key messages

Delivering key messages to target audiences

Pitching compelling stories to the right outlets at the right time

Managing all inbound media enquiries

Monitoring media coverage

02 Strategic Corporate Communications

We help you communicate clearly and consistently across all stakeholder groups. Our services include:

Aligning messaging to meet different stakeholder expectations

Tailoring key messages to ensure the brand story is consistent across all platforms and target audiences

Crafting strategic communications materials tailored to your objectives

03 Reputation Management

Protect your reputation with our end-to-end crisis services. From preparation to real-time response, we support you through:

- Developing a robust Reputation Management strategy and plan

- Crisis preparedness planning and scenario forecasting

- Media and message management during live, unfolding events

Drafting all necessary media and communications materials during a crisis

04 Stakeholder Management

We Build strong, influential relationships with the audiences that matter:

Identify and prioritise key stakeholders

Tailor messages to improve understanding and engagement

Conduct formal reviews of stakeholder positioning

Design and deliver targeted communication campaigns

05 Editorial Campaign Development

We design creative editorial campaigns that spark conversation and drive change. Campaigns may include:

Strategic media relations

Advertorials and native content

Partnerships and sponsorships

Product and event launches

06 Media Training

In partnership with News Flash Media, we deliver customised media training to prepare spokespeople for high-pressure interviews. Sessions simulate real-world scenarios and refine key messaging for confident media engagement.

Team Narrative

This is the team you’ll work with. Experienced, senior practitioners with backgrounds in journalism and consulting. We’ve led work for some of Australia’s biggest brands, and backed ambitious start-ups from day one.

Lahra Carey GAICD

Principal

Sophie Mullen

Director - Sydney

Vee Shah

Senior Account Manager

Sally Jones

Senior Account Manager

Nielyn Jumao-As

Senior Account Executive

Owning the Narrative

Our approach

There’s a big difference between simply delivering a message and truly connecting with your audience. At Narrative Communications, we find the sweet spot—where what you want to say meets what your stakeholders need to hear.

How do we do it?

We start by listening. We take the time to understand your business, your point of difference, and your audience. Then we craft messages that cut through—building trust, shaping perception, and prompting action.

The result? You take control of the Narrative and influence how your brand is understood.

Narrative is regarded for its disciplined & repeatable process that ensures we deliver agreed outcomes.

Clarify & confirm the opportunity / problem

Validate through research

Define clear strategy

Implement on time & within budget

Confirm outcomes / critically evaluate

Defined by the brands who trust us

Take a look at our work to see the value we’ve delivered our clients.

Our Service Guarantee

The benefit of our experience and the seniority of our principals allows us to understand
the assurances our clients require

We offer a guarantee in three respects:

Providing Relevant Advice

We validate and confirm precisely what our client needs early in the engagement

Communication & Progress

We provide meaningful updates with disciplined regularity so that our clients are always clear of the progress being achieved

Deliver on Time & within Budget

A proportion of our fees are deferred until delivery is completed

A proud member of Assembled Group.

Narrative is the specialist PR and strategic communications agency within Assembled Group.

As a member, we get to leverage a wide variety of specialist agencies within the group which means we can solve more problems or exploit more opportunities on behalf of our clients.

This connection allows us to deliver the specific specialization that makes us a market leader without pretending to be a generalist provider or many services.

From media buying & planning and creative services, to consumer public relations and events & activations, Assembled Group is well equipped to provide services and solutions tailored to your business needs.