Narrative Communications | PR & Strategic Comms Agency Australia
What story do you need to tell?
the business narrative
A business Narrative is a compelling story that communicates a company’s purpose, values, journey, and future vision to stakeholders.
Corporate communications
Narrative develops corporate communications strategies that shape brand messaging, manage reputation, and align stakeholder expectations. We ensure your brand story is consistent, credible, and compelling across all channels and audiences.
Crisis communications
In times of crisis, an organisation is judged on its ability to effectively manage and quickly deal with the media. Narrative specialises in managing urgent communications during high-pressure situations to protect and preserve your brand. We also prepare clients with proactive planning to minimise risk and maintain trust when it matters most.
Event creation and management
From product launches to media calls, Narrative plans and deliver high-impact events that support strategic business goals. Our events are designed to enhance brand visibility, create meaningful moments, and engage key stakeholders.
Report writing
Narrative creates clear, structured reports that distils complex information into actionable insights and business recommendations. Our audits and reports ensure stakeholders are aligned and equipped to make informed, strategic decisions.
Executive media training
In an ever-changing media landscape, the ability to engage confidently with journalists to deliver your organisation’s key messages clearly is critical to success. Narrative’s tailored media training programs delivered through our sister agency, NewsFlash Media, ensures executives can communicate confidently and effectively in any media environment.
the customer narrative
The customer Narrative is the story customers believe about a brand, shaping loyalty through their experiences, values, and emotional connections.
Key message positioning and alignment
Effective communication starts with the right message. Narrative works with you to identify key messages that resonate with your target audiences and determine the most effective channels and timing to deliver them. By clearly positioning these messages, we help establish your organisation’s thought leadership and ensure alignment with business goals, brand identity, and audience expectations.
Media relations
Our relationships with journalists, editors, and publishers mean that we can get your message out to the right people at the right time for maximum distribution and impact. Every campaign and strategy is tailored to suit your goals, and we manage the full suite of press management solutions, including:
- Media releases
- Opinion pieces
- Blogs
- Feature articles
- Social media campaigns
- Videos
This strategic media engagement boosts visibility, builds credibility, and ensures your brand is part of the conversation.
Editorial campaign development
Narrative creates editorial campaigns and strategies that increase brand awareness and industry presence through compelling, purpose-driven content. By combining thoughtful planning with strong media relationships and sector-specific insights, we position your organisation as a trusted voice and thought leader in your field.
Social media management
Narrative designs and delivers platform-specific social media strategies that drive engagement, grow your audience, and enhance brand visibility. From content planning to creation, we manage every aspect to ensure your social media channels support your broader communications goals.
Influencer campaigns
Narrative connects brands with the right influencers who align with their values and audiences. We manage the entire influencer marketing process – from strategy and vetting to campaign execution and reporting – ensuring authentic content that drives engagement, builds trust, and amplifies your brand message across social media.
Services descriptions
Media relations
We connect your brand with the media to shape public perception. Our tailored strategies maximise exposure and increase brand awareness by:
- Establishing thought leadership through positioning and key messages
- Delivering key messages to target audiences
- Pitching compelling stories to the right outlets at the right time
- Managing all inbound media enquiries
- Monitoring media coverage
Strategic Corporate Communications
- Aligning messaging to meet different stakeholder expectations
- Tailoring key messages to ensure the brand story is consistent across all platforms and target audiences
- Crafting strategic communications materials tailored to your objectives
Crisis Management
Protect your reputation with our end-to-end crisis services. From preparation to real-time response, we support you through:
- Developing a robust crisis management strategy and plan
- Crisis preparedness planning and scenario forecasting
- Media and message management during live, unfolding events
- Drafting all necessary media and communications materials during a crisis
Stakeholder Management
Build strong, influential relationships with the audiences that matter. We:
- Identify and prioritise key stakeholders
- Tailor messages to improve understanding and engagement
- Conduct formal reviews of stakeholder positioning
- Design and deliver targeted communication campaigns
Editorial Campaign Development
We design creative editorial campaigns that spark conversation and drive change. Campaigns may include:
- Strategic media relations
- Advertorials and native content
- Partnerships and sponsorships
- Product and event launches
Media Training & Spokesperson Preparation
Our media training programs are delivered in partnership with NewsFlash Media — specialists in executive media and communications training with clients including Crown, Coles, BCG, and Melbourne Airport. Sessions are hands-on, conducted by former journalists, and tailored to your industry. Simulated interviews are recorded for review.