team
narrative

 

 

Narrative is an independently owned boutique Australian communications business.

Our team is made up of experienced practitioners with backgrounds in journalism and consulting.
We’ve worked with some of Australia’s biggest and most iconic brands and we’ve worked with start-ups.
We’re part of Assembled Group – the most dynamic group of marketing companies in the country.

 

Lahra Carey GAICD
Principal

Lahra is an entrepreneur and an experienced communications strategist, having advised and executed campaigns for some of Australia’s best-known brands. Her experience straddles both the B2B and B2C landscapes.

With a background in journalism, Lahra has a deep understanding of the changing media landscape and uses this experience and knowledge to leverage thought leadership positioning on behalf of her clients.

She is a crisis management expert, developing Crisis Control – a digital platform that allows organisations to seamlessly manage the whole communications process in real time during a crisis.

Lahra is also a Principal and co-founder of NewsFlash Media Training which develops and delivers purpose-built media and presentation training programs for senior executives and other key staff.

Lahra is an experienced non-executive director and graduate of the Australian Institute of Company Directors program.

Phone: 03 7038 2015
Email: lahra@narrativecomms.com.au

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Steve Carey
Principal

Steve is a former journalist, foreign correspondent, Supervising Producer of Today Tonight and Director of News for 7 Melbourne – a position he held for a decade.

He’s driven ratings success and won every award for journalism in a career spanning more than 35 years.

Now he’s using those skills as a media trainer, PR strategist and commentator. Steve is regularly seen and heard on ABC Breakfast TV and ABC radio.

He maintains a network of high level media contacts and has a wealth of experience assisting companies and individuals navigate a crisis.

Steve is also a Principal and co-founder of NewsFlash Media Training which helps senior executives and other key staff understand the media then how to engage confidently with journalists.

Phone: 03 7038 2015
Email: steve@narrativecomms.com.au

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Alison McClelland

Alison is an experienced former journalist, having spent the first 15 years of her career working as a journalist, editor and sub editor in various print newsrooms, including a stint in the UK.

Looking for the next challenge, Alison swapped the newsroom for in-house communications and marketing manager roles in the not-for-profit health sector, using her journalistic skills and contacts to manage national media and advertising campaigns.

Alison’s role with narrative enables her to combine all facets of her media and project-management experience, interacting with journalists on a daily basis, as well as drawing on her client-side experiences to anticipate and manage clients’ PR needs.

Email: alison@narrativecomms.com.au

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Mary Nania

Mary is a recent Monash Graduate, having completed a double degree in a Bachelor of Marketing and a Bachelor of Arts.

After completing two bachelor’s degrees Mary then went on to receive her professional certification under the Media Federation of Australia in CERT I and CERT II of Digital Foundations.

She has completed multiple internships across a variety of different sectors, lending her experience in content creation, copywriting, social media management and community management.

Mary’s role within narrative enables her to combine her capabilities from her industry experience and recent studies.

Email: mary@narrativecomms.com.au

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