Narrative Communications | PR & Strategic Comms Agency Australia

Art of the Brick

Overview

The Art of the Brick is an internationally touring exhibition filled with hundreds of art works made entirely of LEGO bricks.

narrative managed the Australian launch of the ‘Immersive Experience’ exhibition in Melbourne, including announcements, media call, and subsequent media relations.

narrative was also engaged by event partner, Fever, to conduct a first-of-its-kind co-marketing campaign to arrange partnerships with major brands including What’s On Melb, MetCash, and MSAC Sports Centre.

Our Work

  • Develop entire editorial campaign strategy,
  • Manage media launch and promotion of exhibition,
  • Create story opportunities and identify key messages,
  • Assist in organising the launch event