Haymes Paint is a long-standing, family owned paint and distribution business which supplies tradespeople and home renovators across Australia.
PR STRATEGY | CONSUMER AWARENESS
• National PR campaigns,
• Consistent media profile,
• Advertorial copy and media releases,
• Business succession media strategy and,
• Annual launch of colour range.
Worked with the Haymes family to promote the brand and helped them deliver their business succession story in a compelling way.
When we started the partnership we didn’t have relationships with the editors or stylists from the homemaker /decorating / lifestyle magazines but now these relationships are very strong, with many of them attending our annual media event in Sydney.
Importantly for us, editorial has significantly increased each year and lifted the profile of our key colour strategist & the Haymes colour offer.
Jamie Freeman, Head of Marketing