Startup storytelling: why it’s critical for founders to get the narrative right
Startup storytelling: why it’s critical for founders to get the narrative right November 2025 Vee Shah, Senior Account Manager Every founder I meet these days, looking for PR, begins with the same line: “We’ve built something great.” Yet the question that matters most is often overlooked: is that “something” a story worth telling? This is […]
As AI dominates PR, the value of original thinking will attract a premium
As AI dominates PR, the value of original thinking will attract a premium October 2025 Lahra Carey, Principal Vee Shah, Senior Account Manager By now you may have heard of Cameron Mattis who works in platform sales. He’s the guy who added commands to his LinkedIn bio to include a flan recipe in any messages […]
ChatGPT can’t save you in a crisis
ChatGPT can’t save you in a crisis September 2025 Nielyn Jumao-as, Senior Account Executive Another week, another scandal. A CEO slips up, private details go public, or maybe it’s a cyber-attack. Whatever the trigger, it usually goes like this: leadership goes silent, hoping it blows over… until headlines break. Then it’s panic mode, and the […]
Helping clients manage crisis comms cuts the costs of claims
Helping clients manage crisis comms cuts the cost of claims October 2023 Lahra Carey, Principal A leading crisis communications manager says most companies and their insurers don’t understand best-practice communications during a crisis can make a big difference In minimising reputational damage and lowering the value of Insurance claims. Strategic communications expert Lahra Carey said […]